Client Name: Bombay Mixers
(Parle Agro)

Service Provided: Brand Identity Design, Packaging Design, Digital Marketing

Pain Point: Bombay Mixers needed a bold, culturally resonant brand to launch their new mixer range, standing out in a crowded beverage market while tying to Mumbai’s vibrant heritage.

Solution: We designed a lively brand identity with custom flourishes shaped like drink droplets, paired with vivid packaging and a digital campaign that celebrated Mumbai’s spirit through cocktails and culture.

Outcome: The launch saw over 500,000 cans sold in the first quarter, with social campaigns generating 2 million impressions, making Bombay Mixers a go-to for drink enthusiasts.

Description: At Huzaifa Creative Studio, we poured our heart into Bombay Mixers, crafting a brand that dances with Mumbai’s energy. Our brand identity design spun traditional Indian flourishes into droplet-shaped ornaments, inspired by a single mixer splash, using a palette of soft grey, bright pink, and cheery yellow across 250ml and 150ml cans for Indian Tonic, Club Soda, and Ginger Ale. We worked with illustrator Sanchit Sawaria to create cocktail and Mumbai-inspired visuals, like classic taxis, that brought the packaging to life. Our digital marketing campaign mixed vibrant recipe videos and social posts, turning every sip into a celebration. Collaborating with &Walsh, we helped Bombay Mixers splash onto the global stage, redefining mixer culture.

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