Client Name: Coolhaus

Service Provided: Brand Identity Design, Packaging Design, Content Creation

Pain Point: Coolhaus needed a rebrand to stand out in the crowded ice cream market, showcasing their innovative, inclusive flavors while appealing to diverse, adventurous consumers.

Solution: We unleashed a maximalist brand identity with over 100 custom illustrations, vibrant colors, and evocative flavor names, creating a cohesive yet unique system across 60 SKUs for dairy, dairy-free, and animal-free dairy products.

Outcome: The rebrand skyrocketed Coolhaus’s shelf appeal, boosting sales in major retailers like Whole Foods and cementing its status as a women-led, trailblazer in frozen treats.

Description: At Huzaifa Creative Studio, we reimagined Coolhaus as a celebration of “Edible Creativity,” turning every pint and sammie into a bold statement. Our brand identity design crafted a playful, illustration-driven system—over 100 hand-drawn visuals paired with punchy colors and fonts like Agrandir and Pangram Sans Rounded—to give each of the 60 SKUs its personality, from Churro Dough Swirl to Dairy-Free Salted Caramel Crunch. We designed maximalist packaging to leap off the freezer aisle, defying minimal trends, and wove their women-led, inclusive mission into vibrant content for social and retail. Partnering with &Walsh, this project transformed Coolhaus into a household name for adventurous eaters.

Hungry to make your brand unforgettable? Hit us up at hello@huzaifa.82hub.org.

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