Client Name: Google

Service Provided: Digital Marketing, Content Creation, Social Media Management

Pain Point: Google needed to promote its App’s visual search features, like Google Lens, to engage Gen Z users who struggled to describe their search needs in words, while boosting app downloads across platforms.

Solution: Huzaifa Creative Studio crafted a multi-platform campaign, “Find That Thing,” with vibrant social media content and interactive videos showcasing Google Lens’ ability to identify plants, products, and more, tailored to Gen Z’s visual-first lifestyle.

Outcome: The campaign reached millions across YouTube, Instagram, and TikTok, driving a significant increase in Google App downloads and boosting user engagement with visual search features globally.

Description: Huzaifa Creative Studio teamed up with Google to launch “Find That Thing,” a campaign celebrating the Google App’s visual search capabilities, powered by Google Lens. We created eye-catching social media content and short-form videos that highlighted real-world uses—identifying a plant, finding a product, or translating text—making search fun and intuitive for Gen Z. Our digital marketing and social media management strategies leveraged YouTube, Instagram, and TikTok, using insights from qualitative and ethnographic research to connect with young users. The campaign, rolled out and produced by Stink Studios, sparked viral engagement and solidified the Google App’s role in everyday discovery. Ready to craft a rare legacy for your brand? Let’s create—reach out at hello@huzaifa.82hub.org

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