Client Name: Plenty

Service Provided: Brand Identity Design, Packaging Design, Content Creation

Pain Point: Plenty needed a rebrand to make their indoor-farmed produce feel as craveable as snacks, shedding the bland, healthy-only vibe to appeal to everyday shoppers.

Solution: We crafted a playful, flavor-packed brand identity with a custom font and vibrant palette, plus packaging that pops like junk food, paired with content that invites everyone to savor fresh produce.

Outcome: Plenty’s rebrand doubled retail shelf presence, driving sales in major stores and making their greens a go-to choice for flavor-loving consumers worldwide.

Description: We teamed up with Plenty to turn vertical farming into a mouthwatering adventure. Our brand identity design ditched the usual green clichés, embracing a bold, playful palette and a custom Plenty font—crafted for 32pt-plus displays, inspired by plant curves—to scream deliciousness. We designed packaging for their greens that rivals chip bags, with vibrant hues and clear flavor cues to grab attention. Our content creation wove stories of craveable produce, from social posts to in-store displays, making healthy feel indulgent. Alongside &Walsh, this project redefined Plenty as the tastiest name in farming.

Got a vision to make irresistible? Email us at hello@huzaifa.82hub.org.

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