Client Name: LOEWE

Service Provided: Digital Marketing, Content Creation

Pain: LOEWE needed a unique way to launch their Howl’s Moving Castle capsule collection with Studio Ghibli, engaging fans and luxury buyers globally without losing the film’s emotional magic.

Solution: Huzaifa Creative Studio crafted an interactive mobile experience that let users explore iconic scenes from Howl’s Moving Castle. Fans made heartfelt choices to discover their character match, blending bold visuals and storytelling to connect LOEWE’s luxury brand with the film’s legacy.

Outcome: The campaign drove massive engagement, with thousands of users sharing their character results online, boosting LOEWE’s global reach and sales. The experience deepened brand affinity for luxury and Ghibli fans alike.

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Description: Huzaifa Creative Studio partnered with LOEWE to launch their Howl’s Moving Castle capsule collection, a final collaboration with Studio Ghibli. We built a mobile-first digital experience that invited fans to step into the film’s magical world. Users navigated six handcrafted scenes, making choices that revealed their connection to characters like Howl, Sophie, or Calcifer. Our bold content creation and digital marketing strategy merged LOEWE’s luxe aesthetic with Ghibli’s storytelling, creating a rare, emotional journey. The campaign, rolled out and produced by Stink Studios, saw huge traction, with viral social shares and elevated brand prestige in the luxury market.

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